Marketing Manager

1. Marketing, communications and brand. Own all marketing, communications and branding to strengthen Maverick's reputation and visibility. Build and publish content. Attend Senior Leadership meetings to align marketing with club priorities. 
2. Strategy and campaigns. Set the annual marketing and communications strategy and manage campaigns for programs, tournaments, open houses and events, aligned with club goals. Work with Operations and Program Managers to promote and grow programs. 
3. Content and design. Plan, write and send the email newsletter in Mailchimp. Write and produce other emails, social posts, web copy, graphics, and event and promotional materials. Handle day-to-day communications. 
4. Research and insight. Track market trends, competitors and registration data. Recommend where to grow. 
5. Budget and performance. Hold marketing budget authority. Report campaign results and brand engagement each quarter. 
6. Sponsorship and partnerships. Create sponsor and community partner materials and promotions to support promotion efforts. Work with the Maverick Foundation (MYOF) on sponsorships and promotions. 
7. Platforms and data. Manage the website (content, updates and performance). Own the marketing tools and audience data. 
8. Event support. Support the marketing and promotion of open houses, tournaments and special events, before and on the day. 

• Strategic thinking — to turn club goals into marketing priorities and campaigns that grow program registrations. 
• Communication and influence — to communicate clearly with audiences and align internal stakeholders around marketing priorities. 
• Analytical mindset — to use registration data and campaign results to guide marketing decisions. 
• Creativity and innovation — to develop engaging campaigns and content while maintaining a consistent Maverick brand. 
• Collaboration and relationship building — to coordinate program promotions, events and sponsorship materials with internal teams and external partners. 
• Self-management and prioritization — to balance strategy and hands-on delivery within the role’s hours and marketing budget. 

• Marketing and communications strategy — to plan annual campaigns that align program, event and brand promotion with club goals. 
• Strong writing and content creation — to produce clear, engaging newsletters, emails, social posts and web copy. 
• Budget management and financial acumen — to allocate marketing funds and assess campaign results against spending. 
• Marketing tools (Mailchimp, Canva, social platforms, Google Analytics) — to create and distribute content and measure audience engagement across channels. 
• Campaign tracking and reporting — to show which promotions drive registrations and report results each quarter. 
• SEO and digital advertising — to help prospective participants find Maverick programs online and support targeted program promotion. 
• Basic graphic design and layout — to create consistent, on-brand graphics and event, promotional and sponsor materials. 
• Website management and content updates — to keep program and event information current and monitor website performance. 

• Diploma or degree in Marketing, Business, Communications or a related field 
• 5-10 years in a hands-on marketing or communications role 
• Experience setting marketing and communications strategy 
• Experience in a sport, non-profit or youth-focused organization 
• Sponsorship and partnership marketing experience